Inmersión al curso

  Contenido

• Presentación del curso.
• Presentación de buenas prácticas y disciplina para el estudio online autónomo.
• Video presentación características de la plataforma.
• Presentación proceso de evaluación.
• Respuesta a dudas o consultas.

Contents

• The Impact Power of Digitalization on Businesses
• The 5 Domains of Business Strategy Impacted by Digitalization

The New Customer in the Digital Era

Contents

• The Paradigm Shift: 20th Century Customer vs. the New Digital Customer
• Changes in the Marketing Funnel
• The 5 Fundamental Behaviors of the Digital Customer

Digital Platforms

Contents

• Structure of a Platform Ecosystem: Identification and Advantages
• The Value of Platform Businesses
• The Importance of Network Effects

The New Dynamics of Competition in the Digital Era

Contents

• New Dynamics of Competition: Asymmetric Competition, Coopetition, and Disintermediation/Intermediation

The Power of Data as Strategic Assets

Contents

• Paradigms of Data Collection, Maintenance, and Utilization in the Pre-Digital Era
• How to Develop a Data Strategy to Create New Value
• Why Big Data Now?
• Key Elements to Create Value with Data

Contents

• How Does a Company Adapt When Its Industry Is Declining?
• Adapting Value Propositions in the Digital Era
• Blue Ocean Strategy in the Digital Age

Contents

• New Technologies as Enablers of Continuous Experimentation
• Convergent and Divergent Experiments for Prototype Testing

Contents

• Innovation Methodologies in the Digital Era
• Challenges Companies Face for Effective Innovation

Cierre del curso y Certificación de la habilidad

Contenido

• Repaso general del contenido.
• Evaluación de prueba.
• Certificación.