CRM: Gestión Digital de Ventas
56 horas
$84,000
Managing the Customer Experience with CRM
Vik Murty
Director de business innovation & technology strategy - Universidad del Desarrollo
Welcome to Managing the Customer Experience with CRM. In order to complete the execution of digital marketing, we need to map out and manage customer experiences and build customer profiles or personalities. So, let’s begin and start your own Digital Marketing success journey!
$60,000
Descripción
In this course, you will learn the process and importance of the Customer Experience (CX) philosophy. You will understand the purpose and management of the relationship between CX and Customer Relationship Management (CRM), the best practices in its implementation, and the main SaaS (Software as a Service) and PaaS (Platform as a Service) options and technologies in this field, so you can explore the right fit for your organization, whether small, medium, or large.
Créditos no homologables para carreras:
- INGENIERÍA CIVIL EN MINERÍA
Nota: Para homologar tus CELE debes registrarte con tu correo UDD. Luego de haber aprobado la certificación de manera presencial, se homologarán tus créditos automáticamente.
Marketing, Ventas y Gestión de Clientes
- 4 semanas
- 32 horas
-
Certificación Online
Lo que aprenderás con este curso
Kick off
Contents
- Course introduction.
- Presentation of good practices and discipline for autonomous online study.
- Video presentation about features of the platform.
- Evaluation process presentation.
- Information support.
Journey Mapping and the Customer Experience
Contents
- Observation.
- Identification of elements for Map:
- Buyer Personal.
- Buyer Goals.
- Map out buyer touchpoints.
- Pinpoint pain points.
- Fixing Roadblocks.
- Kaizen.
- Essentials for a Journey Map.
- Data Types.
CRM in Brand, Product, and Channel activities
Contents
- What are various uses and the CRM cycle.
- Types of CRM:
- Operational.
- Analytical.
- Collaborative.
- Success Strategies:
- Lifetime Value (LTV).
- 2:20:80:150.
Operational CRM
Contents
- Citizen Data Science benefits.
- Sales Automation.
- Marketing Automation.
- Service(s) Automation.
Finding the perfect CRM!
Contents
- CRM Obstacles.
- CRM Trends.
- Sourcing and Examples.
Closing of the course and Certification of the skill
Contents
- General review of the content.
- Test evaluation.
- Certification.
Certificación
Una vez hayas completado el curso, recibirás una prueba de certificación para la obtención de tu insignia digital la cual acredita el dominio de las habilidades definidas en este curso. Nuestras insignias digitales cuentan con tecnología blockchain la cual hace que sea segura, auténtica, verificable y fácil de compartir en tu red (accede, por ejemplo en LinkedIn).
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